From October 1, 2022, Facebook will no longer let users hold live shopping events, according to a blog post by Meta. It will instead transfer its attention to Reels, Meta’s short-form video product that is accessible on both Facebook and Instagram, citing a shifting preference for short-form videos among users as the motivating cause.
To simplify online buying and provide shops of all stripes the tools they need to expand their companies, Facebook introduced live shopping in August 2020. It offered an interactive opportunity to communicate with viewers and sell products.
Ecommerce shops will still be allowed to use the Facebook Live tool, but they will not be able to tag or make playlists of their items. Retailers will thus need to find additional channels for selling goods on Facebook, such as buying display advertisements and developing collections.
Moving Highlights Increased Attention on Short Videos by Meta
Instagram users first reacted negatively to the video function, but it has grown in popularity. 11 of the top 20 Facebook postings in the fourth quarter of 2016 were short-form videos, according to the Integrity Institute, a social media research tank.
11 of the top 20 Facebook postings in the fourth quarter of 2021 were short-form videos, according to the Integrity Institute, a social media research group. As a result, businesses now have the chance to utilize videos to categorize items, provide calls to action, and interact with their target market. To facilitate more thorough exploration and selection, you can also tag goods in Reels on Instagram. By enabling sellers and producers to use sponsored adverts to promote their material, Meta has also boosted the possibility that Reels may bring in money for the business. If you are interested in other updates of meta and want to get engaged, you can explore Meta Announces First-Ever Drop in Ad Revenue at Waqar World.